I led a team of four art directors and a writer that together created emails to be sent out twice a month. We had a blast ideating themes, curating recipes, shooting new recipes, and creating new content to engage subscribers with a variety of meal solutions from Hormel’s portfolio of brands.
While the short-form “Dishin’ Up Dinner” newsletters were created to give subscribers quick and easy meal suggestions, the long-form newsletters were geared more towards festive gatherings and occasion-based meals.
Catapult / NSightConnect / Our amazing team included: Matt Alvar, Jess Johnson, Nick Kenney, Brandi Alyce and Betsy Graca.