Hormel came to us with a challenge: redesign their website for an easier user experience, allow for continuously updated content, and make sure each of their unique brands & products can shine in a shared space. By creating an overall look unique to Hormel, we housed all their brands cohesively under one responsive-site roof and simplified the navigation.
Hormel.com won an Outstanding Achievement Award from the Interactive Media Council.
The responsive, modular design allows users on any device to have an optimal UX. Homepage was designed to include an email signup bar, tabbed carousel and brand-specific content containers.
Occasion-based meal solutions could live among brand-specific ones, offering great content flexibility.
Each individual brand had an easy-to-update, semi-customizable brand page based off a few different templates, so each product line under Hormel could tell it's unique brand story through tone of voice, photography, and customizable content that reflected diverse objectives.
