Dixie created exclusive paper plate designs for Dollar General and needed to spread awareness and gain purchase. The team and I explored a few ways to announce the new plates and motivate shoppers to buy. An email blast, sponsored Facebook post, plus onsite and offsite banners drove shoppers to the brand page to learn more and get savings.
Dollar General Branded eBlast
Sponsored FB post that met the copy:image ratio needs for best reach.
[Learn More] button linked to blogger content and recipes for summer sides on DG’s “Get inspired” page.
Catapult creative team included Brian Hayes and Carrie Schneider.