South Metro Credit Union needed a cohesive identity system, alluring collateral, and strategic positioning to set them apart from their competitors. After exploration and research, I identified a key insight—at its core, their mission was to improve members’ quality of life. With that in mind, I directed their branding efforts to radiate the joyful, carefree, and welcoming feelings their actions, services, and mission embodied.
Drawing inspiration from current trends and the credit union’s native roots, I designed a series of patterns and shapes with a down-to-earth, cheery color palate that would serve as graphical elements alongside emotive lifestyle photography.
New folders acted as efficient, multi-tasking machines to be used for business, personal or wealth management sectors. Brochures, informational inserts, and business proposals could then be combined to create a highly customized package to any specific customer, translating into the top-notch personal service South Metro exemplified.
I wore all the hats on this project: identified the opportunity, completed research, created concepts, designed each element, presented to and worked directly with the client on any edits, and worked with print vendors for production.
Pattern created for South Metro
Mood board
Spark5 / A creative team of me. Just little ol’ me.