BOOST came to our team to help them launch and drive awareness of their outpatient subscription service, Boost BeWell, designed for patients that would need nutritional supplement after their hospital care. BOOST needed to drive awareness of the program among HCPs as well as patients and their caregivers.

I led the creative team in developing print and digital materials that would clearly communicate what the program was, why it was needed, and how patients and HCPs alike would use it. Examples below show how we purposefully catered the content differently for each of our audiences: HCPs or Patients.